Maybe the Boston Police Department is approaching the whole blogging thing the wrong way entirely. Maybe instead of regarding it as a means of disseminating dryly packaged information, the BPD could be using its blog as a means of earning serious money.
That’s what some bloggers are doing.
According to a Sept. 8 article in CNN’s Business 2.0 magazine, Silicon Valley entrepreneur Michael Arrington’s blog TechCrunch pulls in $60,000 in ad revenue each month. Arrington didn’t start blogging full-time until earlier this year, when Techcrunch was earning around $6,000 each month from advertisements. That’s when Arrington quit his day job.
And he’s apparently not the only one. According to the Business 2.0 article two other blogs, Boing Boing and Fark, are on pace to gross around $1 million in ad revenue this year. And with extraordinarily low overhead (by comparison with the business model as it has existed for several centuries), the profit potential is 70% – 90% of that gross income.
Like the "dot-com bubble" of the 1990s and the northern California housing market of the past several years, this is bound to even out eventually, but the reality is advertisers — from Coca Cola to Banana Republic to Intel — have become aware of the unique ability of blogs to get their message in front of narrowly definable demographics.
So why doesn’t the BPD try to funnel some of that advertising cash its way?
According to a Sept. 6 article in Boston’s Weekly Dig:
A 1979 city law requires the Boston Police Department to maintain a minimum staffing level of 2500 officers; in June it had around 2,100, over 300 of whom were either injured, in the military or in the academy. Boston’s fiscal year 2007 budget, passed in July, allotted for 140 new police officers (a net gain of 100 after retirements; 45 more officers would be folded into the department under a controversial merger of the BPD and the Municipal Police).
With ad revenue from, for example, the United States Marines, Prozac and a couple of gun manufacturers, the BPD could have an officer on every street corner.